Trek-Segafredo reveals high-visibility kit and bikes at Japan Cup

How Trek-Segafredo is delivering a crucial safety message through the pro peloton

Over the last three years, Trek has conducted extensive research into on-bike visibility. We’ve partnered with a major American university to investigate what works and how we can continue to help cyclists stand out to motorists on the road. It’s all part of our ongoing campaign to make cycling safer for everyone.

Creating safer cycling is a fundamental part of Trek’s mission. We believe it’s crucial for every cyclist to be seen, and that’s why we’ve created a full lineup of visibility apparel and equipment for riding in any season.

The right gear makes all the difference. See our full lineup of visibility apparel, and learn how to use it to increase your detectability on the road.FSee here

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